The Top*Four index of the Year 1999.
January - The Big Picture: the history of cinema teaches us how the products can be shot again after years, changing such components of them as background, technique, players. ..."Things go in cycles" marketers say.
February- New Pop Glam! ain't about lookism, this is about what, where, why or how the firms are going to get a unique website...
March - AAA Art: by side of business or public administartion or simple organization the showing of art is still a way of self-achievement. If the art sucks then, this takes part in the things of world...
April - Dr.Shop is a real overview of the e-buying process from a consumer perspective (cross high 2 low involvement plus high 2 low differentiation of product).
May - What's in a name? Marketers aiming to satisfy the e-trade are trying to do so with brand new products. This presents a challenge of naming them in a way which will communicate their Internet nature.
June - All That Jazz or how entrepreneurs pass a 6 stages tour before they accept to have their business connected: Wrath - Refusal - Despair - Dealing with - Resignation - Acceptance.
July&August - AIDA (da, da,da) is a popular formula for preparing of custom focused direct communication. The letters standing for "Get ATTENTION, Arouse INTEREST, Stimulate DESIRE, Ask for ACTION". So marketers keep on singin'...
September - Smoke, No Smoke: the on-line communtity is growing at the pace of a city during the industrial revolution. So be care of your apartement on the Web or find the places where cut loose.
October - Marketing Intelligence is the DMLR marketing terms list (methods, modes, definitions) inspired by a fantasy private investigator (Easy Rawlins).
November - 4 Sale: what are the big new year's resoulutions among computer aficionados?...Stop smoking, lose weight/exercise, improve finances/save, general self-improvement...
December - D@nce Club.
To get the top websites' addresses, go to
DMLR Primo Award