matrix
1 2
3 4

M A T R I X ::: R e l o a d e d



Website Positioning

1 ::: TARGET = Business / LIFESTYLE = Protective / LANGUAGE = Formal to Techno
|
2 ::: TARGET = Business / LIFESTYLE = Proactive / LANGUAGE = Techno to Hype
—|—
3 ::: TARGET = Consumer / LIFESTYLE = Protective / LANGUAGE = Formal to Teaser
|
4 ::: TARGET = Consumer / LIFESTYLE = Proactive / LANGUAGE = Teaser to Techno

 

matrix
1 2
3 4

Copyright 2003 DMLR.ORG 
©Roberto Dondi - web content & design.