Primo Award

PRIMO™
awards the top-site of the year 1998 by DMLR.

PRIMO™
DMLR web site of the 1998.

How to evaluate the web sites. How to award (virtually) the best one
Do-It-Yourself the 1998 Primo(tm) award!

METHODOLOGY. The ranking of the websites selected by DMLR through 1998 is very simple by means of the following chart.
There you can measure - as corporate communication efficiency - the business website presence over the Internet, on the basis of three factors: Flow easiness (F), Swap level (S), Informative content (I).
Each of these factors is in turn the resulting effect of primary factors to which is given an importance rate (pointed into brackets for instance):
F = website Appeal (.4) + visiting Easiness (.6)
S = Interactivity level (.6) + leaning towards Customer/Segment (.4)
I = advertising coordinate Image (.3) + Added informative value (.7).
To the 6 elements of efficiency allocate your score from 1 to 5 - poor/excellent - allowing to give whole or intermediate values (i.e. 3.0 or 3.5).

RESULTS. Write the results into the chart referring to the selected websites of each month.
The best performance is highlighted both as global score and as category score for all three analysed efficiency factors (F, S, I).
 
 
GLOBAL 
SCORE 
FLOW
EASINESS
 SWAP 
LEVEL
INFORMATIVE
CONTENT
JANUARY 
istat.it 
mi.camcom.it 
geogesmay.com 
acnielsen.com 
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FEBRUARY 
greenmusic.it 
euromktg.com 
adidas.de 
cybercash.com 
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MARCH 
motoridiricerca.it 
coder.com 
repubblica.it 
pirelli.com 
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APRIL 
fiat.com 
muller.it 
alessi.it 
zegnaermenegildo.com 
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MAY 
shopping24.de 
intermall.com 
swissair.com 
coop.it 
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JUNE 
radicalparty.org 
globalmarch.org 
admo.it 
love4oneanother.com 
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JULY/AUGUST 
centrohl.it 
randomhouse.com 
shopper.com 
slowfood.com 
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SEPTEMBER 
ikea.it 
laperla.com 
cdnow.com 
mercantec.com 
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OCTOBER 
excite.com 
smart.com 
someonespecial.com 
campari.com 
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NOVEMBER 
gvu.gatech.edu 
firstvirtual.com 
penop.com 
pubsgroup.com 
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DECEMBER 
made-in-italy.com 
pizza.it 
moschino.it 
cavit.it
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Through 1998 DMLR has been presenting 11 topics and 44 websites. The above summary is listing all Internet addresses according to the month they were published on Top*Four magazine. To meet them or visit again, select the url/address and save it into the bookmarks list of your browser.

Selection edited by R. Dondi.
© 1997-2000 DMLR
Issued on: [May/02/2000].