P for Packaging!

I usually buy yogurt whose brand name is #Yomo —Italian market leader. This time I have found on and taken out of the shelf two kind of jars at the same time: the classic white plastic one and a new coloured holder. Within 2023 Yomo will convert all the jars from plastic to paper, that is for 165 million recipients yearly—as it reads on the new package. Good for the environment!
The P's of the marketing mix include P as Product. The products need a protection, that is easily another P = Packaging. And the idea of developing greener packaging is as ancient as the green consumer movements. The leading brands should be driving changes in their packaging policies to help the consumers i) in reducing waste and ii) in recycling materials. An old packaging can be used to form new products or new packages! But the main problem remains for a product like yogurt and I mean overpackaging. To sell 2x125g units of yogurt, the most requested consumer size, the combination of different materials (plastic/paper and aluminium foil) as well as the multipack (secondary packaging) are limiting any progress beyond this issue. And the two-colour printed paper jar, even though it supports the product information, doesn't convince me at all.

PS. Yomo was... here!

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For years I have been introducing film-stories to the issues of Dmlr-Magazine. It was an expedient to do comments before and after a marketing-centred topic. Recently I don't and my stories come out from living proof—meanwhile the movie theaters have been unlocked from a few days. But yesterday I finally watch on TV a movie I had missed several times, A Private War, with Rosamund Pike as #MarieColbin . It's about the life and death of the famous reporter who was working from the front line of the Middle-East conflicts and everywhere a war was suffered by defenseless civilians. She was used to say that being a war corrispondent means you will never be among the jobless. A sad truth.
PS. Dedication to Ms. Colvin? War!


Who's Giada Chang?

A strange zigzag jersey. Online merchandising by Giada Chang. One year and a half playing on the bubble and siding with. #IM  as brand new brand. 9 and 10 hugged each other. And as result: 91 points for the Tricolour...


Said Between Ourselves...

Celebrating 700 years of Dante #Magnum  launches the Purgatorio limited edition. It's a biscuit-flavoured ice-cream covered with a salt caramel garnish.
On the 3-stick Magnum packaging you will find a smorgasbord of marketing symbols: a) the Magnum® product line logo; b) the Purgatory product name logo; c) the Recycle icon—in order to correctly dispose of the cardboard box; d) the 700 Dante logo; e) the QR code—in order to download product information onto your mobile phone; f) the Unilever brand; g) the Rainforest Alliance logo (Cocoa).
If you could survive to this flood of marks, furthermore there are five web sites addresses... including the Facebook/Magnum location to share your sinner's enthusiasm for Purgatory. And a promising www.dettotranoi.it for expiating all your wrong acts.

P.S. Compare with Inferno as posted on March 25th.


That's Italy, Babe!

At the ESC, Eurovision Song Contest, the Italian rock band #Måneskin  sing "Shut Up and Be Quiet!" Meanwhile in Milan many quiet persons join the queue awaiting their turn for the bread. As well take care of workers! Blood in the building sites. Blood in the harvesting fields. They call them 'invisible' day farm labourers. On football pitches other kind of falls—a footballer plunges to the ground with easiness. The Lgbt community denounces incorrect behaviour. On distance learning or in presence some students confirm discriminations since the school years. Hence the Zan's decree is at risk rather than law.
Vaccine against Covid19 to the tourist operators: visit Capri, visit Trentino, go to the lake or stay on the sea—that's Italy, babe! Cuccurucucucú. Worst politicians ever, left-wing and right-wing united to ask "how many rockets are stored in Gaza?" Up patriots to arms!
An iceberg equivalent to fifteen Elba islands is moving from the South Pole. The whale song. The swan song. I hope the era of the white wild boar is about to come back soon.

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The Global Goals

Now I recall at random the milestones in campaigning against the Covid-19: cleaning your hands - masking up - physical distancing - getting the jab.
Over my personal duty to inform you all of the situation around, I keep the Dmlr's Web Guide updated. Some recent new entries are inspired by the countermeasures to the climate change!
These websites are a) #Globalgoals.org  to read the 17 points for a sustainable development; b) #Cycling-embassy.org  to wonder what makes Danish people really so green; c) #Velux.com  to learn about "lifetime carbon neutral".
As for me I confirm my commitment to reduce the car usage. Just 312 km. covered in the first four months of the year.

PS. Would you endorse one website worthy of consideration? Please send your suggestion to via email.


Labour & Flowers

1961 my family lived in Turin, more precisely in Borgo San Paolo, and I was two-year-old. So I don't remember the #Italia'61 Expo, officially the International Labour Exhibition held that year just in Turin. But I remember my mother citing Italia '61 as a great event we had been witness somehow to. Then Turin was the capital of the Italian car industry, it had been reaching 1 million residents, one out of ten were employed at FIAT as low-cost workers coming from other regions of Italy (among them my father at Mirafiori foundry).
Going back to her—today it's Morher Day!—she was delighted to stroll with me at the Valentino Park where sometimes we went together to pass some hours at the end of a working week. The rock garden in the park was built up as piece of the Expo '61. Maybe some pictures of me and Mom had been taken during those hours. I ought to search for those photos!

PS. 7 million visitors have been counted into the Italia '61 Expo.


To be continued...

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