Copyright 2006 - All rights reserved (except where indicated).
Issued: December 15th, 2006.
DMLR*Newsletter — GOLD Edition n.31
Primo Award is not the result of a survey or a test. It's not an heuristic evaluation of web sites. It comes across as an odd evaluation supported by numbers put into a spreadsheet based on serious criteria... Indeed it's just a one-man even if politically correct evaluation.
For the sixth year in a row, DMLR continue to select and evaluate web sites belonging to a same segment of human activity or business. This time Primo Award has involved a community of creative people, so you can consider 2006 as the best edition in terms of satisfaction for visiting not only web sites but real people, their works, clients, and sometimes beliefs. A very interesting task if you consider some other facts:
Because of these important influences, Primo Award 06 has got not only one official winner but a group of artists to be known and appreciated thanks to their unusual partecipation into a marketing-oriented contest. Furthermore Primo Award 2006 hit the mark with two documents online, the rough scores and the critique magazine.
- Creative people can not be qualified really creative if they don't use Macromedia Flash as medium to customize their own presence on the Net. In short, "I Flash Therefore I Am"! Visiting the outcome of their Web designing and programming is 100% pure enjoyment...
- The work behind the creative site is so persuasive that you won't leave it for hours. One of its masks is seduction, against that we must defend our personal time on-line. It's not like visiting a commercial site or a portal or an auction, that instead are right the wrong places to get pleasure from a Web site!
- You enter a web site owned by an artist and are experiencing something as if you really meet her or him thru the space and time. Damned if you don't!
- 1997 is both the year of starting for DMLR as marketing project and the year when Flash was released for the very first time, what a coincidence!
- 2000 Jakob Nielsen, a guru of the Web usability, wrote the article Flash: 99% Bad and two years later that primal judgement he was turning it into a fair vote. But that 99 percent remains as the alert every Web designer has to consider before projecting a Flash-driven web site.
- Let's hope all the creative nominees of this year will be willing to learn more from the 117 design guidelines for Flash usability Nielsen wrote after testing 46 Flash applications on three continents. Damned if they do...
- The right of objection is up to the Flash official site with argumented subjects as Flash: Ten years, ten perspectives!
Scoreboard. To know all the web sites and related scores, please visit Primo Award 06 official selection at www.dmlr.org/come/primoflash.htm.
Magazine. Read on the story of F L A S H V I L L E featuring a great parade made of various artists, designers, illustrators, photographers, and even professors and consultants you will wonder everything. Be curious!
II. Email Marketing.
MarketingSherpa has just released its Email Marketing Benchmark Guide (2007 Edition).
It consists of two public documents,
Executive Summary focusing on 6 Key Email Marketing Alerts for 2007 (open access to the .pdf document on www.MarketingSherpa.com/exs/EMBG07_execsumm.pdf), and
the complete version of the Guide available at www.SherpaStore.com for US$247 plus shipping.
I have already read the first document excerpted by the complete version and found it amazingly practice for marketers. The alerts are ranging from The Changing Value of Email Marketing (#1) to Mobile Marketing 2007 Plans for B-to-C Marketers (#6).
The contents of this guide are summarized as follows: "Five years ago, we launched this annual Benchmark Guide to bring the working marketer all the practical data he or she needs for budgeting, design, and tactical decisions. This 2007 edition has been 100% re-researched and re-written from stem to stern. Inside you'll find 233 charts and tables, 21 illustrative images, eight brand new eyetracking heatmaps, plus handy glossaries for email, RSS and mobile marketing terms. It's truly a compendium of everything you need at your fingertips" (source: Letter from the Editor, Nov.2006).
There is an old-fashioned marketing terms list issued on this website four years ago...
Now a new term has to be added on it, Word of Mouth Marketing, that is also the title of the book written by expert Andy Sernovitz, "Word of Mouth Marketing: How Smart Companies Get People Talking".
The author is also CEO of Chicago-based Word of Mouth Marketing Association active at http://www.womma.org where evryone can learn about word of mouth marketing thanks to articles, free newsletters, blogs, and more.
P.S. Don't forget to tell a friend -- that's what it's all about!
As a member of the Amazon Associates program, I would like to introduce to you the newest product aStore by Amazon. aStore vastly expands on the current link type offerings by giving an associate the ability to build a dedicated shopping area that can be linked to from one's website.
The best example of a stand-alone store managed by www.dmlr.org is now available for the readers of this newsletter. The book selection is basically direct marketing-oriented... Please visit and consult it at DMLR Club open 24-7!
As you experiment with the tool I would like to hear your feedback, good and bad. Just send an email to dmlrnews(at)dmlr(dot)org with your comments (type DMLR Club into the subject line).
DMLR Club has been built as professional online store featuring Amazon.com products in minutes with no programming skills. Because aStore is a dedicated shopping area for this site, it is a great complimentary product for the
existing Amazon links to books about direct marketing, web marketing, advertising and so on. Visitors to the DMLR Club get a professional shopping experience through the unique selection of products and categories and the features of Amazon.com I have chosen including Customer Reviews, Listmania, and more. The checkout process is completed through Amazon.com.
V. Direct Marketing.
The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop.
It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
Select and print the three parts of the glossary in English on http://www.dmlr.org/come/menu.htm.
Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the email marketing too...
DMLR 10-WEB SITE HOT LIST is now available at www.dmlr.org/webmarketing/LINKS.htm. A list of linked resources ain't necessarily like a cold call... For openers press the hot ads button just like that... the old marketer don't seem to have all his buttons!
The list is actually a selection of 10 Web locations fast forwarded from DMLR ultimate guide on marketing via the Internet
All Web sites are included into the guide free of charge.
According to a recent survey led by Netcraft, how many websites did exist in November 2006?
Find answer on www.dmlr.org/webmarketing/MYQUIZ.htm.
Dondi --word processing, HTML and the ropes.