Copyright 2006 - All rights reserved (except where indicated).
Issued: October 10th, 2006.
DMLR*Newsletter — GOLD Edition n.30
Welcome to Direct Marketing Linked Resources project's tenth year! During this long tenure on the Net, DMLR has proven to be more provocateur than persuader, more critic than advertiser to the people whose job, study or culture are marketing-oriented.
Follow the links to 10 meaningful documents among hundreds of pages on line now 'cuz they are as important as quick flashbacks...
Finally, to celebrate this event I have emailed to 50 creative people an invitation to develop their own graphics from a free theme but included into a banner of 468x60 px. Here is available the letter in English, Letter to the 50 Designers (.pdf document). Anyone is a designer interested in this event may send the proper work following the terms and conditions to be read on that letter. Thanks for reading!
- 1997: the year of début I began by writing articles (in Italian only) and producing HTML pages in order to control every step of the work uploaded onto the Net
- 1998: DMLR Help presented handy tips and readers' questions answered in the widely used formula of F.A.Q., always the same until now
- 1999: in January the Pulp Fiction-inspired marketing magazine started beside the monthly newsletter
- 2000: in May DMLR*News revamped its graphics as Gold series, then with quarterly issues
- 2001: the annual Primo Award, launched two years before, became a true Web benchmarking tool
- 2002: DMLR specials on the Web marketing multiplied, for example the 26 Ideas to Write Power Copy on Banner Advertising
- 2003: DMLR*News kept on focusing on Web site measurement and statistics
- 2004: Global brands and Web branding became hot topics treated by DMLR*News
- 2005: the important two-language experience of the Lite newsletter exhaled after 17 issues
- 2006: DMLR has been no more sure to lure new subscribers... but sure be continued!
II. Macromedia Flash.
Many designers contacted by the letter above, are present on the list of creative people who have built a Web site promoting their professional job and presenting their own portfolio, term used to mean the shop window displaying already made products.
Moreover there are photographers, illustrators and graphic designers too, we have all them to give credit for pursuing or making the most of their own job by means of very innovative Web sites as for employed style, imagine, and navigation tools.
Free from firm's formal ties, they have got however their standard with reference to Macromedia Flash! This Web design program is the favorite tool of the professionals who are willing to achieve highly original results and get attention by the audience on the Net. A must with some limits I already had opportunity to write on (see DMLR*News, March 1999), as it takes too much time for loading the page and seems finally little respectful of the time on line from the user side. But the challenge coming from new technologies as broadband connections and wireless Internet access has made possible a less slow upload of the pages designed with Macromedia Flash, so that the next edition of the Primo Award will offer you the global evaluation for the selected sites and, more precisely, the impact of those very cretive pages onto the site navigation as for the Web user.
PS. Meanwhile Macromedia has released version 7 of Flash. This way you will come across a creative site with exactly the plug-in you need! Prediction on Primo Award 06: best site will be one out of those allowing the user to decide, that is Flash features are optional, as not everyone wants this functionality. You have a couple of other options for being time-saver...
III. La Grande Boucle.
The one and only time I saw the caravan of the Tour de France I was a little boy and that race had passed the border to reach my birth place in Italy. A winding road let me only intercept some moving frames of too many riders among them I couldn't acknowledge not even the yellow jersey of the day. All the racing bikes vanished in a hurry!
In Mythologies (1957), Roland Barthes gave the title of epos to the Tour de France because it was expressing and freeing the French people thanks to a modern fable where the relationships between the man and other mens and the man and the nature are ultimately cleared through the cycling show. 1971 that epos disclosed to my eyes as revealing heroic deeds. Keep on reading about La Grande Boucle,
IV. Remix 86 (pt.2).
Every year this newsletter looks after some facts happened twenty years ago within the consumer markets. This time we are holding back the year 1986. What's going down?
[:o] The annual investments in advertising amounted to 166 billion US dollars worldwide! Meanwhile in Rome at the Congresso Nazionale della Pubblicità (23-25 Nov.), before an audience made of advertising agents and big industrial users, an eminent guest quoted: Italy is a republic founded on work and publicity.
[:)] The multinational companies were going to consolidate the launch of detergents for washing machines produced without phosphates. In Europe the first market demanding the new eco detergents was Germany.
[:(] Mid February a liter of petrol costed 1,280 ITLire (-2 per cent vs Dec. 1985), a barrel of crude oil costed about 15 US dollars (-50 per cent in the same period). This price kept on falling in a rash way, so the economic press started debating on who had to pocket the most benefits from that price fall, the state or the consumers or the industry?
[;)] After ten years from its birth the Consumers' Association was the European largest organization inspired by the consumerism! And its news organ, Which?, described as the middle-class bible according to the Financial Times (13th Sep. 1986).
V. Direct Marketing.
The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop.
It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
Select and print the three parts of the glossary in English on http://www.dmlr.org/come/menu.htm.
Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the email marketing too...
(The specimen e-mail here comes as automated response from Lovemarks.com when one submits a personal comment to some branded products...)
Dear Roberto Dondi
Your comment about Bic ballpoint pen has been published on www.lovemarks.com
View this comment here:
With regards to Which?, English review for the consumers --see point IV above-- it was founded by an American woman. Who?
Find answer on www.dmlr.org/webmarketing/MYQUIZ.htm next November.
Dondi --word processing, HTML and the ropes.