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Roberto Dondi
Word processing, html and the ropes. 
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TESTO ITALIANO
Qui Guida DMLR
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CONTATTI
Roberto Dondi
Elaborazione testo, html e altri trucchi. 
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 Web Marketing — Direct Marketing Formulas
Esempio/Example

  • Price/Prezzo = € 250

  • Gross Margin/Margine Lordo = € 125

  • Cost per Contact/Costo per Contatto = € 1,00

  • Profit/Profitto = x% * Price

  • Cost per Order/Costo per Ordine = Gross Margin - Profit

  • Redemption % = Cost per Contact/Cost per Order *100



  • PROFIT (P)
    1. 0%*250 = 0 = Break Even Point (BEP)
    2. 10%*250 = 25
    3. 20%*250 = 50

  • COST PER ORDER (CPO)
    1. 125 - 0 = 125 = Break Even Point (BEP)
    2. 125 - 25 = 100
    3. 125 - 50 = 75

  • REDEMPTION % (R)
    1. 1/1,25 = 0,8% = Break Even Point (BEP)
    2. 1/1,00 = 1%
    3. 1/0,75 = 1,33%

  • PROFIT = GM - (CPC/RED *100)
    1. 125 - (1/0,8 *100) = 0 (BEP)
    2. 125 - (1/1 *100) = 25
    3. 125 - (1/1,3 *100) = 50
Linked articles:
DMLR*News Oro n.9/IV, Italiano
DMLR*News Gold n.9/IV, English

DMLR*News Mag-02/IV, Italiano
DMLR*News May-02/IV, English.
 Last Updated [05/2002]
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