Primo Award Primo Award

PRIMO Award 2005:
Websites Score by DMLR.ORG

METHODOLOGY. Sixteen Websites listed here will be evaluated on the basis of three factors: Flow easiness (F), Swap level or Exchange level (E), Informative contents (I). Each of these factors is in turn the resulting effect of primary factors to which it's given an importance relative rate (pointed into brackets):
F = Appeal (.4) + Easiness (.6)
E = Interactivity (.6) + Customization (.4)
I = Advertising (.3) + Information (.7).
To the 6 elements of Web site efficiency it will be allocated a value from 1 to 5 - poor/excellent - allowing to give whole or intermediate values (i.e. 3.0 or 3.5).


No. URL STARRING FAN vs. OFFICIAL F-factor E-factor I-factor TOTAL POINTS F= Look + Visit E= Interactive + Custom I= Adv + Information
1 www.gwenstefani.com Gwen Stefani (singer)
Official site
3.1 2.6 3.6 9.3 4.0+2.5 3.0+2.0 5.0+3.0
2
www.johnmalkovich.com
John Malkovich (actor)
Official site
4.0 2.0 2.8 8.8 4.0+4.0 2.0+2.0 4.0+2.0
3
www.alyssa.com
Alyssa Milano (actress)
Official site
2.4 2.8 3.7 8.9 3.0+2.0 2.5+3.0 4.0+3.5
4
www.judelaw.com
Jude Law (actor)
Fan site
2.8 1.6 3.0 7.4 1.0+4.0 1.0+2.0 3.0+3.0
5
www.michaelbuble.com
Michael Bublé (singer)
Official site
3.4 3.5 4.0 10.9 4.0+3.0 3.5+3.5 4.0+4.0
6
www.travolta.com
John Travolta (actor)
Official site
3.8 3.0 4.0 10.8 3.5+4.0 3.0+3.0 4.0+4.0
7
www.evamendes.com
Eva Mendes (actress)
Official site
3.4 3.0 3.0 9.4 2.5+4.0 3.0+3.0 3.0+3.0
8
www.carmenelectra.com
Carmen Electra (show-girl)
Official site
4.2 3.5 3.7 11.4 4.5+4.0 3.5+3.5 4.0+3.5
9
www.charlizetheron.com
Charlize Theron (actress)
Official site
3.0 2.2 3.0 8.2 3.0+3.0 2.5+2.0 3.0+3.0
10
www.jimcarreyonline.com
Jim Carrey (actor)
Official site
3.6 3.0 4.6 11.2 3.0+4.0 3.0+3.0 4.0+5.0
11
www.outkast.com
Andre 3000/Big Boi (singers)
Official site
3.4 3.2 4.0 10.6 4.0+3.0 3.5+3.0 4.0+4.0
12
www.rosiegaines.com
Rosie Gaines (singer)
Official site
3.8 3.5 3.9 11.2 3.5+4.0 3.5+3.5 3.0+4.5
13
www.candydulfer.com
Candy Dulfer (musician)
Official site
3.6 3.3 3.6 10.5 3.0+4.0 3.0+3.5 3.0+4.0
14
www.martinastella.it
Martina Stella (actress)
Official site
3.1 2.8 3.0 8.9 2.5+3.5 2.5+3.0 3.0+3.0
15
www.beppegrillo.it
Beppe Grillo (comician)
Official site
3.0 3.4 3.2 9.6 3.0+3.0 4.0+3.0 3.5+3.0
16
www.tyrabanks.com
Tyra Banks (model)
Official site
3.7 3.5 3.5 10.7 4.0+3.5 3.5+3.5 3.5+3.5

Primo Award Winners -- The Story So Far
2005, DMLR*News Gold No.24
2004, DMLR*News Gold No.19
2003, DMLR*News Gold No.15
2001/02, DMLR*News Gold No.9
2000/01, DMLR*News Gold No.5.

Production & Design by Roberto Dondi.
©2005 DMLR.ORG (sm).