E-mai News Software Management
October 2005
Table of Contents
  • Deluxe 
  • Motivation 
  • Limousine 
  • Rave 
  • Direct Marketing 
  • Linked Resources 
  • MyQuiz 

GOLD Archive


GOLD XXII, Jun. 05

GOLD XXI, Apr. 05

GOLD XX, Feb. 05

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Italian Text
© Roberto Dondi
    DMLR*Newsletter — GOLD Edition n.24
    I. Deluxe.

    There are seven male and nine female celebrities selected by DMLR as nominees for the 2005 Primo Award to the best Website owned by stars from the show-business. For the whole series of Web sites read the starting grid, score, and criteria at Primo Award Deluxe!
    During the selection and evaluation of the Primo Award I have contacted the person in charge of managing those websites. The e-mail letter was sent as invitation to the virtual contest so that everyone involved could visit the list of nominees and check out the web address and name of the personalities connected to each site. Thus the information about the owner of the site has been shortened in the form of official or fan site. So only the first category indicates a direct involvement of the star whose name appears within the web-domain. Among 16 web sites selected, only one is resulted a fan site.
    All sites have been visited in August or September using Internet Explorer v.5 as browser. No sites got limited or protected access from the Internet, but some home pages required a special plug-in to properly view the site or download audio or video files. The visits have lasted about an half hour each in order to enter several areas and read the most contents of the web sites. The score was organized in a simple spreadsheet where all factors of evaluation could be added to get the final Web site value in points from 3 to 15.

    II. Motivation.

    Beyond pure names and numbers, this year's edition of the virtual prize launched in 2001 wants to grab the secrets of famous people when they are acting on-line in order to manage their public image and their core or collateral business. This goal is condensed onto the new marketing magazine issued just in September. Read on the best practices in the field of personal marketing and branding.
    And the winner is... Visit immediately the Web location of the famous star winning this 5th edition of Primo Internet Marketing Prize (P.I.M.P.).

    III. Limousine.

    To present 2005 Primo Award I could have invited the best presentatrice of MTV ever seen, but she ritired... Or I ought to have signed Kermit the Frog from the, but he was really too busy to appear here... Or I should have booked a limousine to entertain the winner, but the no-budget prize doesn't allow to go out with a bang...
    Because DMLR.ORG(sm) is a non-profit web site, I'm used to award the winner simply thru one virtual prize, the wrong-way-rotating-globe that has been for years the official logo of the Primo Award. But this time I have designed a special banner to celebrate the Primo Internet Marketing Prize! Download it from P.I.M.P. - Marketing Magazine and show it if you want. Permission is not required but the link to that page would be much appreciated.
    Text in Italian, HERE.

    IV. Rave.

    Thanks to Kay Rush (, to Viviana Abate (, to Elvira Pagnillo ( for their kindly rave. Other favors beyond what is due on DMLR 1997::2001.

    V. Direct Marketing.

    The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop. It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
    Select and print the three parts of the glossary in English on
    Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the email marketing too...

    VI. Linked Resources.

    (As for Jay Conrad Levinson I've got this email from two disciples.)
    Hello Roberto,
    Jay Conrad Levinson, the author of the best-selling Guerrilla Marketing series, just posted this amazingly insightful information he's calling "Guerilla Insights Into Direct Response" that I thought you might find useful.
    In this special report, you will discover Jay's secrets to honing your direct response message and delivering it to the right audience to maximize your marketing dollars and profits.(...)
    Matt Gill and Kevin Wilke
    Very big fans of Guerrilla Marketing for the New Millennium
    and Co-Founders - Nitro Marketing

    VII. MyQuiz.

    How much is worth the Internet channel with regards to the global investments for advertising?
    Find answer on
Copyright 2005 - All rights reserved (except where indicated). Issued: October 5th, 2005.
Roberto Dondi --word processing, HTML and the ropes.