Marketing Gurus

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Enter DMLR Guide
the wide selection of web sites on marketing!
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Roberto Dondi
Word processing, html and the ropes.
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TESTO ITALIANO
Qui Guida DMLR
l'ampia selezione di siti web sul marketing!
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CONTATTI
Roberto Dondi
Elaborazione testo, html e altri trucchi.
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Guru n. (pl. -us)
Hindu spritual teacher; revered teacher.

Intro / En
This page contains a list of true Gurus that are considered on the cutting edge today within the international marketing community.
All Web sites listed here are supposed to belong to the guru in person or be the main location to get the most updated information on the guru's thinking! Each guru is followed by a brief sentence that ought to represent the keyword to everyone's ideas or the main field where the guru is a leading authority on...
PS. Links to other pages on www.dmlr.org are available for reading an introducing chapter written by the guru as subject.
Intro / It
Questa pagina contiene un elenco di veri Gurus che sono oggi considerati sulla cresta dell'onda nella comunità internazionale del marketing.
Si suppone che tutti i siti Web elencati qui appartengano al guru in persona o siano l'indirizzo principale dove avere le più aggiornate informazioni sul pensiero del guru! Ogni guru è seguito da una breve frase che vuole rappresentare la parola-chiave delle idee di ciascuno o il campo principale in cui il guru è un'indiscussa autorità...
PS. Links ad altre pagine di www.dmlr.org sono disponibili per leggere un capitolo d'introduzione scritto dal guru in oggetto.

Joe Vitale, www.mrfire.com
Online Marketing, Copywriting
Title: "The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantanly—Using Only Email"
Merlin Stone, www.w-c-l.com
Customer Relationship Marketing, Direct Marketing
Title out of 30 books: "The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers"
Jim Collins, www.jimcollins.com
Management Research, Business Models
Title: "Built to Last - Successful Habits of Visionary Companies"
Jay Abraham, www.abraham.com
Personal Marketing Strategies
Title: "Getting Everything You Can Out of All You've Got - 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition"
Eric Ward, www.ericward.com
Web Promotion + Events
Edward de Bono, www.edwdebono.com
Creative Thinking
Title out of 67 books: "Lateral Thinking - Creativity Step by Step"
Jeremy Rifkin, www.foet.org
Economic Trends, Political Marketing
Title out of 17 books: "The Age of Access - The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience"
Michael E. Porter, www.isc.hbs.edu
Competitive Strategy
Title out of 16 books: "Competitive Advantage - Creating and Sustaining Superior Performance"
Dan Janal, www.janal.com
Online PR + Marketing, Customer Loyalty
Title: "Marketing on the Internet - Getting People to Visit, Buy and Become Customers for Life"
Seth Godin, www.sethgodin.com
Business Strategy, Product Development
Title: "The Big Moo - Stop Trying to be Perfect and Start Being Remarkable"
Larry Chase, www.larrychase.com
Internet Business + Marketing
Title: "Essential Business Tactics for the Net"
Kevin Roberts, www.lovemarks.com
Mistery, Sensuality and Intimacy in Brands.
Title: "Lovemarks - The Future Beyond Brands"
Rob Frankel, www.robfrankel.com
Internet Branding
Title: "The Revenge of Brand X - How to Build a Big Time Brand on the Web or Anywhere else"
Eric Béhar, www.fuseproject.com
Industrial Brand Design
Ralph F. Wilson, www.wilsonweb.com
Web Marketing + E-Business
Title: "Planning Your Internet Marketing Strategy"
Ray Jutkins, rayjutkins.com
Direct Marketing
Title: "Power Direct Marketing - How to Make It Work for You"
Jay C. Levinson, www.guerrillamarketing.com
Unconventional Marketing Strategies
Title: "Guerrilla Marketing"
Laura Ries + Al Ries, www.ries.com
Branding, Advertising, PR
Title out of 4 books: "The 22 Immutable Laws of Branding"
Monique van Dusseldorp, www.vandusseldorp.com
Digital Media Markets
Tony Alessandra, www.alessandra.com
Customer Loyalty, Personal Training
Title: "The Platinum Rule - Discover the Four Basic Business Personalities and How They Can Lead You to Success"
Tom Peters, www.tompeters.com
Personal Branding
Jim Sterne, www.targeting.com
E-mail Marketing
Title: "Email Marketing - Using Email to Reach Your Target and Build Customer Relationship"
Jim Novo, www.jimnovo.com
Customer Response, Retention, Valuation (aka RFM)
Title: "Drilling Down - Turning Customer Data into Profits with a Spreadsheet"
Jakob Nielsen, www.useit.com
Web Site Usability, Web Design
Title: "Homepage Usability - 50 Websites Deconstructed"
Patricia Seybold, www.psgroup.com
E-Business Strategy, Customer Loyalty
Title: "Customers.com - How to Create a Profitable Business Strategy for the Internet and Beyond"
Lawrence Lessig, www.lessig.org
Free Speech, Intellectual Property, Privacy
Title: "Code and Other Laws of Cyberspace"
Philip Kotler, www.philipkotler.com
Marketing Management
Title: "Marketing Management"

Related DMLR*Newsletters
G O L D No.20 (En) / O R O No.20 (It)
G O L D No.26 (En) / O R O No.26 (It)
(both pages are nip & tuck)

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Last Updated [12/2007]

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