PRIMO Award 07 :: Results
Websites Score by DMLR.ORG
METHODOLOGY. 21 Websites owned by people working as marketing experts consultants authors! They are listed here and evaluated on the basis of three factors: Flow easiness (F), Swap level or Exchange level (E), Informative contents (I). Each of these factors is in turn the resulting effect of primary factors to which it's given an importance relative rate as pointed into brackets:
F = Appeal (.5) + Easiness (.5)
E = Interactivity (.6) + Customization (.4)
I = Advertising (.2) + Information (.8).
To the 6 elements of Web site efficiency it will be allocated a value from 1 to 5 - poor/excellent - allowing to give whole or intermediate values (i.e. 3.0 or 3.5).
| No. |
URL |
EXPERT |
MAIN AREA
|
F-factor |
E-factor |
I-factor |
TOTAL
POINTS |
F= Look
+ Visit |
E= Interactive
+ Custom |
I= Adv
+ Information |
| 1 |
www.ogilvy.com |
David Ogilvy |
Advertising
|
3.50 |
3.00 |
3.20 |
9.70 |
3/4 |
3/3 |
4/3 |
|
2
|
www.mrfire.com
|
Joe Vitale
|
E-Marketing
|
3.50 |
3.40 |
4.00 |
10.90 |
3/4 |
3/4 |
4/4 |
|
3
|
www.meisnerdirect.com
|
Chet Meisner
|
Direct Marketing
|
3.50 |
3.00 |
4.00 |
10.50 |
3/4 |
3/3 |
4/4 |
|
4
|
www.bly.com
|
Robert W. Bly
|
Copywriting
|
3.00 |
3.60 |
3.00 |
9.60 |
2/4 |
4/3 |
3/3 |
|
5
|
www.emanuel-rosen.com
|
Emanuel Rosen
|
Business
|
3.50 |
2.70 |
3.80 |
10.00 |
3/4 |
2+/3 |
3/4 |
|
6
|
www.markjoyner.name
|
Mark Joiner
|
Marketing/Sales
|
3.50 |
3.00 |
3.20 |
9.70 |
3/4 |
3/3 |
4/3 |
|
7
|
www.susansweeney.com
|
Susan Sweeney
|
Internet Marketing
|
3.50 |
4.00 |
3.40 |
10.90 |
3/4 |
4/4 |
3/3+ |
|
8
|
www.jacobsclevenger.com
|
Ron Jacobs
|
Direct Marketing
|
4.00 |
3.00 |
3.80 |
10.80 |
4/4 |
3/3 |
3/4 |
|
9
|
www.dsadirect.com
|
David Shepard
|
Direct Marketing
|
3.00 |
3.00 |
3.60 |
9.60 |
2/4 |
3/3 |
2/4 |
|
10
|
www.andysernovitz.com
|
Andy Sernovitz
|
Word of Mouth Marketing
|
n/a |
n/a |
n/a |
0.00 |
n/a |
n/a |
n/a |
|
11
|
www.jaclyneaston.com
|
Jaclyn Easton
|
Business Strategy
|
2.50 |
3.00 |
2.00 |
7.50 |
1/4 |
3/3 |
2/2 |
|
12
|
www.robfrankel.com
|
Rob Frankel
|
Branding
|
4.50 |
4.50 |
5.00 |
14.00 |
4+/4+ |
4+/4+ |
5/5 |
|
13
|
www.tompeters.com
|
Tom Peters
|
Personal Business
|
4.25 |
4.00 |
4.20 |
12.45 |
4+/4 |
4/4 |
5/4 |
|
14
|
www.saatchikevin.com
|
Kevin Roberts
|
Branding
|
4.50 |
4.60 |
4.20 |
13.30 |
5/4 |
5/4 |
5/4 |
|
15
|
www.jimcollins.com
|
Jim Collins
|
Business Strategy
|
4.00 |
4.00 |
4.00 |
12.00 |
4/4 |
4/4 |
4/4 |
|
16
|
www.lauraries.com
|
Laura Ries
|
Branding
|
4.00 |
4.30 |
4.00 |
12.30 |
4/4 |
4+/4 |
4/4 |
|
17
|
www.alessandra.com
|
Tony Alessandra
|
Personal Business
|
3.75 |
3.70 |
4.80 |
12.25 |
3/4+ |
3+/4 |
4/5 |
|
18
|
www.sethgodin.com
|
Seth Godin
|
Product Management
|
4.00 |
4.50 |
4.20 |
12.70 |
4/4 |
4+/4+ |
5/4 |
|
19
|
www.marketingprinciples.com
|
Tim Cohn
|
Marketing Strategy
|
3.50 |
3.40 |
4.10 |
11.00 |
3/4 |
3/4 |
4+/4 |
|
20
|
www.lilloperri.com
|
Lillo Perri
|
Media/Advertising
|
4.00 |
3.40 |
3.80 |
11.20 |
4/4 |
3/4 |
3/4 |
|
21
|
www.dankennedy.com
|
Dan Kennedy
|
Direct Marketing
|
3.75 |
3.70 |
4.50 |
11.95 |
3+/4 |
3+/4 |
4+/4+ |
Primo Award Winners -- The Story So Far
2007, DMLR*News Gold No.37
2006, DMLR*News Gold No.31
2005, DMLR*News Gold No.24
2004, DMLR*News Gold No.19
2003, DMLR*News Gold No.15
2001/02, DMLR*News Gold No.9
2000/01, DMLR*News Gold No.5.
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