Special Xmas No.25
December 2005
Table of Contents
  • Nine 
  • Exclusive 
  • Wonka 
  • Special Xmas 
  • Direct Marketing 
  • Linked Resources 
  • MyQuiz 

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GOLD XXIV, Oct. 05


GOLD XXII, Jun. 05

GOLD XXI, Apr. 05

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Italian Text
© Roberto Dondi
    DMLR*Newsletter — GOLD Edition n.25
    I. Nine.

    Marketing jargon-based banners are always beating the time for Direct Marketing Linked Resources. Therefore the creative marketing DNA has been producing ideas and headlines like the ultimate one celebrating DMLR's nine years on-line!
    The main stages of this short long adventure are reported and remembered constantly by the front page:
    1. I named this personal website d.m.l.r. since day one --August 22nd, 1997 marked the first page on-line!
    2. 2000 the project got more visibility by adopting the web domain
    3. has been registered as service mark (SM)
    4. this Website is optimized for a screen resolution of 1024x768 pixels
    Last two-year period I have set up almost all 468x60 banners as the best format that is supporting each Web project by, i.e. magazine, special issue or newsletter. Please enjoy the most recent and receptive banners collection since 1997 until now at
    Bannerology pt.IV.

    II. Exclusive.

    If you are a freshman subscriber to DMLR*News probably you don't know the on-line poll dedicated to all visitors interested in advertising something on the Net (One Q? For U). The poll with its actual form has been launched in 2002 and thus is collecting the answers to a simple question regarding the main ways a website gets off the ground. This year the counting of your answers broke down for a while. Now you may access again the poll and check out the way Web surfers have been informed about The exclusive system allows to read in real time the stats made of the collected votes including yours (if you did it).
    Before the time-out the stats had photographed the frequency in reply to the primary question --"how did you find"-- from a total number of 257 votes as follows
    Search Engines 73%
    Linked Website 11%
    Other Web User 4%
    DMLR*News Subscriber 3%
    Other Media 1%
    Other Source 8%.

    III. Wonka. is a special website to visit for the wonky creative marketer. It's all you need to know about the product promotion in the age of the interactive marketing. I can explain it better... because the story of is strictly related to my prediction!
    #1 - Willy Wonka was an imaginary, non conventional entrepreneur who inspired a movie released in 1971. Now is a formal domain name owned by a Swiss multinational company. More precisely one of the world's leading brands, see at the place no.66 in that list last updated in August! But what is going to link the two facts I have just now accounted for?
    #2 - 2005 has seen the launch of the film titled "Charlie and the Chocolate Factory" directed by Tim Burton and starring Johnny Depp as Willy Wonka. It's simply the remake of that other film more than 30 years later thus in the age of the Internet... and changing time-frame means the article I wrote several years ago on The Big Picture is anything but fossil.
    #3 - Besides Wonka's products line migrated from the big screen into the real world at least for American consumers. Indeed is delivering a special sweepstake as clever as the movie and the golden ticket found inside the products allows to win prizes on-line that range from a trip to Europe to a bucket of cash ($10,000). Check out all the Wonka industries merchandise on!
    PS. If you are a moviegoer the best sites where you will appreciate the artistic joint venture over the top like that of Burton+Depp are and
    PPS. This year "Charlie and the Chocolate Factory" grossed more than 10.7 million only in Italy. Did that do the trick at the box office?

    IV. Special Xmas.

    What do Charlie Bucket, Veruca Salt, Augustus Gloop, Mike Teavee and Violet Beauregarde have in common? They are the lucky five winners who found a golden ticket in their chocolate bars and discovered whether or not the rumors surrounding the Chocolate Factory and its misterious owner were true...
    For this special Xmas edition DMLR*News Gold is offering you and all children the opportunity to get a private tour of the Chocolate Factory, given by Mr. Wonka himself! Just click on the unforgettable masterpiece from the legendary Roald Dahl (in association with!:)

    V. Direct Marketing.

    The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop. It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
    Select and print the three parts of the glossary in English on
    Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the email marketing too...

    VI. Linked Resources.

    (As for Kevin Roberts I've selected this excerpt from the Lovemarks Newsletter.)
    From the pen of Kevin Roberts, author of Lovemarks: the future beyond brands, comes a new book on the "screen age". Screens are the principal medium of our time, says Roberts. In developed nations, people are spending on average more time in front of a screen than any other human activity except sleeping. New challenges emerge: how to make emotional connections across screens? How do you communicate your Lovemark via the screen? What is the role of stories in this new universe?
    In his new book from powerHouse, Sisomo: the future on screen, Saatchi & Saatchi CEO Kevin Roberts explores how three critical elements - Sight, Sound and Motion (for sisomo) - are coming to define how we communicate, transact, play and live. sisomo is how Lovemarks meet the future. The book is released throughout the USA in early December. In the meantime check it out on

    VII. MyQuiz.

    The E-commerce in Italy holds a little share of the general retail market. Is that share more or less than 1 percent?
    Find answer on
Copyright 2005 - All rights reserved (except where indicated). Issued: December 7th, 2005.
Roberto Dondi --word processing, HTML and the ropes.