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JANUARY_24
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Roberto Dondi
dmlr.org(SM)
dmlr
Italian Text
    DMLR*Newsletter — Xtra GOLD 2024
    I. COMMUNITY

    dmlr.orgOriginally—I'd said in the night o' the times—DMLR*News was a plain review about the World Wide Web I kept up with from the beginning, when the Internet was unknown to the most. How could the Internet emerge from nothing? For example, during the first period 1997-2002 many web masters and designers stayed in touch with www.dmlr.org since they had been receiving kind of a follow-up about their effort to get more visibility through the new digital medium. They were publishing personal sites in order to show their web portfolio and highlight their creative skills. It was a silent community made of young people, eccentric but skilled, in the process of changing forever the world communication standards by dealing with HTML, CSS, GIF, JPEG!


    II. CLIMATE PLUS.

    dmlr.orgThe streets on the world are filled with them, climate activists! They are standing up for their future, their freedom. Never before have so many publicly protested for their right to choose how to plan and determine their quality of life as human beings on this planet. They set delicate questions to the older generations who seem to be unable to hear or answer to. That subtle strip that shows a young climate activist with a "No Planet B" banner set up in front of a grown-up man who's saying to her: "Fuck off with that English!", is clearing almost all about the different points of view from those different age perspectives.
    Recently I have been collecting many web sites focusing on the climate breakdown (not a change!) and this is the resulting list to share with you:

    www.georgemonbiot.com
    writer about radical climate proposals
    www.xiyebeara.com
    a climate justice activist
    www.fridaysforfuture.org
    there is no planet B
    www.alissakleinnijenhuis.com
    researcher on bond between finance and climate issues
    www.eticasgr.com
    climate-related financial disclosures
    rebellion.global
    campaigning for climate change
    No doubt green marketing was introduced on www.dmlr.org many years ago, much before it became mainstream. Now you could consider that memorandum the genuine promotion against the actual risk of greenwashing as practiced by the energy giant businesses and consumer goods global brands, for which no list is needed here.


    III. X.

    dmlr.orgSince Twitter has turned into X, I receive many posts by his owner, a guy called Elon Musk, entrepreuner. His posts, looking very personal, tell us about his beliefs and initiatives, from visiting an Italian museum to launch spaceship in orbit. A wide range of very important events as one would be expecting in token of such a billionaire. When I read some posts from him on X, I can't resist to ask myself who is responsible for the climate crisis, the social divide, the global refugee movements, all the wars in the world today. Is it the financial sharks or the politicians, is it the economic bosses or rather the super rich? I have been collecting some clues but strangely I finish excluding Elon Musk to be the culprit (so far). Plus so far I decide to be on the receiving end of messages from him, after all I'm giving away my creative side on twitter.com/donro59 and for sure he would happen to read my short haikus soon or later.
    Peace!


    IV. B2C.

    dmlr.orgMost bizarre purchase I ever made online is the motorbike helmet, a typical example of business-to-consumer transaction. The order was placed on Monday from an online catalogue, I clicked on Casco Demi Jet FGTR Classic Multicolor and the item was delivered home three days later. Payment method: Cash On Delivery (COD).
    B2C denotes the trade conducted via the Internet without intermediary between the manufacturer and the consumer. As motorcyclist I had to buy a helmet to protect myself (the need) while the maker displayed on its website an end-of-stock discounted sale for that article. What the brand? It is synonymous with urban standard—its decided plusses are design, style and functionality—thanks to diversified range of products into motor, lifestyle and electric mobility sectors. While the simplest web-based B2C model makes the transaction possible.
    Note: eventually visit Momodesign.com.


    V. Direct Marketing.

    The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop. It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
    Select and print the three parts of the glossary in English from PDF::Menu.
    Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the e-mail marketing too... but they come from a business development initiative of Canada Post Corporation [hommage à Connexions --centre de resources en marketing direct].


    VI. Linked Resources.

    www.dmlr.org doesn't use cookies and similar technologies to process the device information and personal data of the visitors/users. www.dmlr.org doesn't process those data for the purposes of statistical analysis, personalized advartising, and reach measurement. This also involves no passing data on to third parties for processing by them.
    So what? www.dmlr.org is about marketing but has no marketing purposes being a non-profit website founded and financed by personal means of the author.
    Creative Commons License
    PS. DMLR Newsletter by Roberto Dondi is licensed
    under a Creative Commons Attribution-NonCommercial 4.0 International License.
    Based and issued exclusively at www.dmlr.org.


    VII. MyQuiz.
    dmlr

    What does 'GREENWASH' mean?
    The distribution of misleading information or statements by an organization or person to conceal its abuse of environment in order to promote a positive public eco friendly image of its self.
    In 2008 the environmental group Greenpeace launched a website called Stop Greenwash to 'confront deceptive greenwashing campaigns, engage companies in debate, and give consumers and activists and lawmakers the information and tools they need to... hold corporations accountable for the impacts their core business decisions and investments are having on our planet'.