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ORO no.47, Dic.08

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ORO no.45, Giu.09

ORO no.44, Mar.09

DMLR*News v.Email

English text
© Roberto Dondi (SM)
    DMLR*Newsletter — Edizione ORO no.48
    I. Disco.

    From disco to disco. Dov'eri negli anni '70? Forse a ballare e sudare e gridare sulla pista da ballo mentre qualche improvvisato dj metteva su l'ultimo successo della disco music... Se vivevi da qualche parte lungo la Via Emilia in Italia saresti stato coinvolto da compagnie numerose in movimento dopo le 11pm dal loro quartiere di casa verso grandi e piccole discoteche costruite in serie industriale in una piccola area. A Boogie Wonderland. Quei giovani raccoglievano l'eredità dalle sale da ballo dei genitori, sebbene non ancora lasciate sotto la pressione di una nuova generazione senza uno scopo preciso se non di divertirsi. Una sola domanda resiste: la Disco aveva un'anima? (Please, don't let me be misunderstood).
    Dalla disco al download durante tre decadi appena. Il disco in vinile è morto. La musica su nastro scomparsa. Il CD non ha più senso. Il DVD, che ha commercializzato i migliori film rock, è obsoleto. Il download si prospetta come la nuova forma di consumo della musica digitale, un mercato mondiale da 4,2 miliardi di dollari USA.
    L'Internet ha creato un modo diverso di fruire la musica. La vecchia hit-parade come statistica fatta su dati di vendita dei negozi di musica è stata superata dai conteggi dei download su iTunes. Chi resisterà tra i divi della musica pop?
    Come si riesce a stare connessi con l'industria della musica? Leggi il Billboard's fourth annual countdown of music's highest earners, dagli U2 a Leonard Cohen, i 40 Maggiori Guadagni nella Musica del 2009!
    Scritto per i professionisti dell'industria musicale e per i fans. Contenuti fatti di news, recensioni e statistiche per ogni genere musicale, compresi passaggi radio, video musicali, attività su internet e aggiornamenti al dettaglio.
    Cosa? È la password...
    Data: 6/3/2010
    Prezzo: $12,99
    Come vedrai su questo numero speciale di Billboard, agli Americani piace misurare i money makers, compresi quelli del business musicale, con i loro dettagliati guadagni del 2009: quelli dalla vendita di album, quelli dai concerti, quelli dalle royalties e quelli dallo streaming.
    Dal momento che un altro grande magazine come DMLR*News deve intrattenere la gente, ho avuto esclusive informazioni sui quattro artisti più innovativi e forse anche i più scaricati oltre ogni ragione nell'ultima decade negli USA --ovvero sono pronto a calare i miei quattro assi qui:

    • Naughty Girl,
    • Empire State of Mind,
    • Stan,

    II. MTV.

    Now we are going to sing a different tune. 1983 the Video Music explodes and a new wave of musicians succeed by means of TV promotion and no more thanks to the radio programming of big hits --this trend is also labeled as 'video killed the radio stars'. Your relationship to the MUSIC STARS will be no more the same because all you want is simply discovering what really stands behind a hit... How are they moving, dancing, dressing while performing on the stage? What are their direct message, attitude, style? Let's go to the concert and join other dearly beloved --where you do more than just hear music, you are part of it!
    How many are the music videos that have been changing one's life? Maybe you would count those significant videos on a hand's palm or two. Undoubtedly all exhibits I like to remember from the 80s have been rotating on MTV until they got into a not-as-scarily-good-but-not-totally-shabby playlist as follows...

    1. Don't You (Forget About Me)
    2. Slave To The Rhythm
    3. Smooth Operator
    4. Forever Young
    5. Girls Just Want To Have Fun
    6. Wild Boys
    7. Into The Groove
    8. Walk This Way
    9. When Two Tribes
    10. Beat It
    After 25 years MTV keep on producing the television's biggest events: 2009 Video Music Awards were seen by nearly 27 million viewers. Meanwhile Stephen Friedman as General Manager is spearheading the transformation of MTV into the cultural home of the millennium generation.
    Useful links,
    - For the Video Music Experience MTV's Essential (
    - What Teens Want: Connect with Their Social Side (

    III. Leaders.

    Many good musicians fly the flag of American culture (counter-culture?): since Born in The USA how could it be otherwise? They basically need to talk to their biggest fans on a constant basis, for instance a major rock band have sent regular news to their fans thru an official magazine (Propaganda).
    Thankfully there is a long series of ranking artists who were able to inject the spirit of radical America into the mainstream of rock and pop. Some music performers became even more important for their audience, upgrading to opposing leaders versus heads of state, presidents, governors, or tycoons.
    They have been speaking on time about peace, justice, freedom and more recently enviromental issues to followers probably not aware of all that.
    Behind riotous lyrics or simple songs they have been sending explicit meaningful messages in order to fight the street violence, apartheid, capitalist war, unsustainable debt... Music as prop art?
    Maybe someone else wouldn't listen to pop stars siding with human rights. Nevermind because we are the world, we are the children!
    As for the kids --the same ones I've already told two issues ago-- they are actually music-oriented brave souls.
    The Magnificent was first struck by the bands, with me in the crowd at the Tattoo Festival. He remembers the band leaders and is clever enough to understand he has to play many instruments before being able to give the band good instructions... He's engaged in playing guitar, keyboards, flute but he never looks uncertain when he changes his favorite tool -- like a future leader must always be surprising.
    The Marvellous is born to be a pounding drummer. He began when I turned a 6-beer box into a rude drum he started playing with a deceptively African style. But he's not exactly satisfied. He would like to beat on a bigger drum... that he has just asked me to buy for his fourth birthday in April.
    Our band is virtually performing while we are marching three in a row (in da house!) and picking up everything could help to produce sounds.
    But I'm under the impression that we make too less music because we won't disturb the neighbors. Usually we finish the last lap around the table with the promise: 'With you by my side I'm victorious. Are you with me?' 'Yeahhhhhhhhh!'. Pop Life can be so nice...
    PS. Now the truth about rock/pop stars. True music leaders seem to be conspicuously guided by an extraordinary force you can call Sex/Love/God or whatever you believe in.
    America, keep the children free!

    IV. Rap.

    This is a MFin' e-zine not as true as original fanzine
    Layin' this site 2 the bone I'm prone 2 work it out alone
    While you get ignorant readin' it back I'm typing tips on the oldest Mac
    2 preserve their income net stars have left market you bet!
    Only The One or Stone Joss resist to chaos before the loss
    Brand new projects respect welfare state and music share
    Look for another BoneyM but never plagiarize them
    Hit at 50cent is a gem, cherchez... cherchez la femme!

    V. Direct Marketing.

    Il glossario del DIRECT MARKETING è disponibile su DMLR, nell'edizione in 3 documenti (PDF), che puoi sfogliare qui oppure scaricare facilmente sul tuo computer. Consiste di 19 pagine in tutto, 311 paragrafi/termini, 236 Kb, 7450 parole, 44772 caratteri!
    Seleziona e stampa le tre parti del glossario in italiano su
    Certo l'Internet ha cambiato il direct marketing tradizionale basato sulla posta ordinaria. E pure l'Internet marketing è una conseguenza del vecchio direct marketing in un modo o nell'altro. Molti termini che troverai dentro al glossario di DM si adattano anche all'e-marketing.

    VI. Linked Resources.

    DMLR continua su YouTube...

    VII. You&Quiz

    C'è un termine, usato spesso nel marketing, che suona come breve canzone trasmessa alla radio o in spot televisivi per promuovere una marca! Che cos'è? (Trovi risposta su DMLR*News No.49).