Copyright 2012 by Roberto Dondi --word processing, HTML and the ropes.
DMLR Magazine — GOLD SERIES :: LIMITED EDITION
since 1997 I've been publishing Direct Marketing Linked Resources, aka DMLR, originally intended to identify both an e-newsletter (see DMLR*News) and a Web magazine.
2011 DMLR Magazine broke out with the new series, conceived as a dynamic container that hosts reflections linking the era of modern marketing with literature, history and society. So here you are going to access it by means of the original banner gone with the flow of magazines marked as next generation!
To answer a simple question: Is Gold A Commodity Or Love-Sign?
Gold's tempting people look at one product differently from the ordinary range of merchandise. When we buy we're obsessed by objects as gold as color, packaging, name, symbol. Gold is our 'agent provocateur' adding value to consumer goods --they have to have sex appeal too!
The golden products let buyers feel the price is worth paying because they get premium quality from... integrity, accuracy, fidelity, or respect. Read the magazine!
A journey into Sur as a journey into the past of a country.
But this country has become a perfect model used to explain the present or foresee the future of many other countries belonging to a different continent, say Europe. Moreover, we couldn't say anything about Argentina but nothing compares to you.
¡Ya basta, vamos al restaurante económico El Gaucho! Read the #1
Album is a short essay on German picture cards, which were marketing incentives and signs of history.
1891 Hermann Bahlsen had launched some brand new cookies and started marketing them. Since it was generally good practice to give food products the name of a well known personality, for those butter biscuits our man chose "leibniz" from the most important person living in Hannover, the composer Gottfried W. Leibniz!
This story is not like a fantastic "once upon a time" by Brothers Grimm, but everybody has to know that the life of the German consumers was changing just since then... Read the #2
S.O.S. is an international code signal sent by folk living an extreme distress (eg. the refugees).
This story was originally conceived as "Diary from Underground"... Many have been living underground because of a bad propaganda. This occurred when someone would like to incorporate the Ballkans. Today some new seismic pressure are threatening the Europe, SOS! Read the #3
Now for something completely different: Casa Colombina awaits you all 'cuz these are the days of wild...
Banana Republic is a small nation dependent on one crop or the influx of foreign capital.
For marketers this term could be reduced to a today global brand.
¡Aquí y ahora puede ser un estado de locura! (Read the #4)
For the complete collection of DMLR magazines enter:
E n g l i s h / I t a l i a n.