Marketing
Linked
Resources
Newsletter
- DMLR One Year's Report
- Search Tips
- What is DMLR doing for you?
- Direct Marketing
- Linked Resources
- Why Art Works
- A Year In The Life Of...
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One Q? For U! Vote NOW and check the result! |
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- I. DMLR One Year's Report.
a) Newsletter.
New subscribers dropped a modest 2.2 percent last year compared with Y2000*. According to requests via auto-responder or simple email, the total number of subscribers in 2001 was 89. Average number per month: 7+. The number is neat from people who sent error or invalid request of subscription (some Nixies). You may count a dozen of this kind.
Frequent readers profile was updated on the charts here: http://www.dmlr.org/come/stat.htm
About languages I would remember DMLR*News is available in two versions and delivered as email for Italian- (93%, -4 points over 2000 percentage) and English-readers (7%, +4).
*Note: in June 2000 DMLR website started from scratch. Details on DMLR*News GOLD IV.
b) Interactive.
The prime feedback derives from searching the users do for reading documents by means of the internal search engine powered by Atomz. In the past 6 months people had done over 600 searches, but considering only 2 out of 11 pages where search entry is made possible.
To better use this important function --that save your time-- see at point #2 the tips about how efficiently hunt your desired topic out.
The second feedback from you allows to rank the sources a website is first well-known and then visited from. This is the ranking for www.dmlr.org:
SE 78% Other websites 13% Other means 8% Other user 1%Results as of January 3rd, 2002. Poll started in July 2001. To get your vote go to ONLINE POLL.
c) Visits.
Playing the numbers game required the stats on hits as counted from visiting to the main page in Italian (Oct--Dec 01). The statistics on the visits to the home page started on Oct. 14. According to weekly Netscape Hitometer Service hits were counted as
421 in Oct., 705 in Nov., 485 in Dec..
Progressive counting totalized 1611, so avarage hits are about 20 daily.
Page=index.html / Hits / Average n. per day
OCT.
421 / 24NOV.
705 / 23DEC.
485 / 15TOT.
1611 / 20To zero in on website attendees I devised a formula giving a ball park figure from HITS. The global number of visits to www.dmlr.org be equal to a figure in the range from 600 to 900 per month.
- II. Search Tips.
- Check spelling - Make sure your search terms are spelled correctly. The search engine will attempt to find words that sound similar your search terms, but it is always best to spell the search terms correctly.
- Use multiple words - Use multiple words when performing your search. More words for a search will return more refined results than a search from a single word.
- Use similar words - The more similar words you use in a search, the more relevant results will be to the words that you are searching for.
- Use appropriate capitalization - Use capitalization when looking for proper nouns such as the name of a person or place. Lowercase words will match any words of any case.
- Use quotation marks around phrases - Use quotation marks to find words that must appear adjacent to each other within a phrase. For example, search for "Web Marketing" within quotes rather than just Web Marketing.
- Use Boolean plus (+) or minus (-) operators - Precede a search term or phrase with a plus (+) sign to indicate it must appear in a search result. Precede a search term with a minus (-) sign to indicate an undesirable search term or phrase that must not appear in a search result. For example, searching for +advertising -banner will return results that are about advertising , but not about banner.
- Use field searches - Field searches allow you to search for words that appear in a specific part of a document such as the body text (body:), title text (title:), alt text (alt:), meta description (desc:), meta keywords (keys:) or URL (url:). The field name should include the colon and precede the search word or phrase with no spaces between them. For example, searching for title:nonprofit will find pages with nonprofit in the title of the page.
- Front page / Banner 468x60 / 6 months
Front page / Banner 468x60 / 3m - Newsletter / Banner 234x60
- Websites Guide / Link + Headline / 6m
Websites Guide / Link + Headline / 3m
Websites Guide / Banner 90x30 / 6m
Websites Guide / Banner 90x30 / 3m
Many letters I have received in the past months were asking for specific information in aid of personal job and/or studying.
Most answers are available directly from the resources I have already selected for all you and set up at DMLR. So far you had probably read this email news but did not dig into the about 4Mb contents of the website I'm running. Nowadays it's time to feed your growing demand by helping the readers and visitors get the most out of searching amid over 200 DMLR files! It's useful to include search tips with this new issue. Hope everybody gets the best possible search result, which ultimately helps you find what you are looking for. Many users may not be aware of common search syntax, the use of which can dramatically improve search results. Here are some examples to be aware of when you go search by simple or ADVANCED form:
(Further info at Atomz Customer Support, www.atomz.com)
III. What is DMLR doing for you?
Since 1997 DMLR is an ideal resources center for manegers, professionals, students by providing:
WEB MARKETING INFORMATION / COURSE
Planning, Launching, Promoting Your Site
About Web Page Optimization
About Web Content
Banner Advertising
Reciprocal Linking
Press Releases
Newsletter
Website Promotion
English start
Frequently Asked Questions
ORIGINAL ARTICLES
Top4 Magazine
Articles, Tips and Tracks on Marketing
Monthly Issues
Magazine
DMLR*News
PRIMO AWARD FOR WEBMASTERS
Website of the Year
Best Websites as Look, Content, Interactive
Award 2001
ESSENTIAL GUIDE ON WEBSITE MARKETING TOOLS
If you prefer to develop your own website experience then check out this section for the latest tools to help you achieve maximum success as webmaster of yourself.
Essential Guide
BEST SELLING WEB MARKETING BOOKS
Books Selection
Online Excerpts Preview
See below at point #5.
WEB MARKETING CONSULTANCY
Site Planning
Banner Marketing Solutions
E-mail Marketing Solutions
Press Release Solutions
Promotion Solutions
Optimize Pages Download
Web Consultant
FREE WEB MARKETING NEWSLETTER
Read the alternative web marketing on DMLR*News. GET IT NOW! Subscribe for YOUR free email copy to DMLR_NEWS
(So you may finally understand what is DMLR conceived for!
Forward this part of message to friends and associates:-)
IV. Direct Marketing.
Banner marketing is finding out and offering online what your customer wants. I have written some hints on this DM medium that is providing useful and measurable action over the Internet (http://www.dmlr.org/joint.htm).
From January 2002 ad banner space is disposable on the three main pages at www.dmlr.org for advertisers wanting to reach an audience shaped by managers, professionals, students that are interested in marketing stuff. Ad placement involves:
Statistics on DMLR frequent readers, http://www.dmlr.org/come/stat.htm.
To order now, please download the price list form (.PDF) from http://www.dmlr.org/pdf/space.pdf.
V. Linked Resources.
A new section is growing at www.dmlr.org as well. It's dedicated to authors of articles, books, reviews on marketing matter. Three months ago I set up a web directory hosting authors whose book are treating topics on direct marketing: first three-- Larry Chase, Jim Novo and Jim Sterne-- are present through short excerpts introducing their selected book.
Read the chosen parts respectively on Email Marketing, by Jim Sterne
RFM Model, by Jim Novo
Net Business, by Larry Chase.
To contact the authors, or read more chapters online, or online buy the book, please follow the provided paths.
VI. Why Art Works.
Art OnLine: The Art Factor -- Communication And Publicity.
Finally I published a magazine as reprise of a 1999 draft.
It has been written: "the arts are very good for business... and business is very good for arts". This statemet would surely encompass the arts as a whole coming from a brochure by the largest concentration of cultural facilities in the world. The proxy wedding between the artists and the marketing of goods is always feasible in an attempt to originally personalize the packaging or the promotion or the advertising of products. A thin thread runs between the modes to advertise products and the cultural vehicles or artistic expressions as media involving people into. This article reviews the multi-talented artistic community populating the Internet. The selected websites are familiar with artists, so visit them to know what you might do for supporting their activity as member, sponsor, subscriber, consumer! Read full article on Top4 magazine
More: my ARTware portal is the personal expression of the best websites addressed to art lovers! It continues the series of very simple pages --just 9Kb-- very speed to upload but not so modest in appearance (dmlrART.org)
VII. A Year In The Life Of...
This catalog offers the complete list of the main articles published by DMLR during Y2001:
News Gold quarterly series
Jan., http://www.dmlr.org/newsgold4.htm
Apr., http://www.dmlr.org/newsgold5.htm
Jul., http://www.dmlr.org/newsgold6.htm
Oct., http://www.dmlr.org/newsgold7.htm
News Brief monthly edition
(available as email issue for subscribers only)
Feb./Mar./May/Jun./Aug./Sep./Nov./Dec.
titles, http://www.dmlr.org/no_logo.htm
Top4 Magazine
THE AESTHETICS OF MARKETING
http://www.dmlr.org/top/WAR.htm
NEW POP GLAM
http://www.dmlr.org/top/NPG.htm
THE MILLION TRILOGY
http://www.dmlr.org/top/POLO.htm
http://www.dmlr.org/top/PROXY.htm
http://www.dmlr.org/top/PLATZ.htm
MISSION:NON PROFIT
http://www.dmlr.org/top/DADADA.htm
CODE:SMOKE
http://www.dmlr.org/top/SMOKE.htm
THE BLACK ALBUM
http://www.dmlr.org/top/BLACK.htm
ART ON LINE
http://www.dmlr.org/top/AOL.htm
Special Reports
Menu, http://www.dmlr.org/come/menu.htm
Roberto Dondi - word processing, HTML and the ropes.