MERKATADO ESPERANTO
The Eden vs. Babel paradox. The Internet as ideal international marketing medium. How many languages must a product 'speak' before it conquers such a marketplace?
Date: 28 Nov. '00
Nickname & Link: LIP

 IN SITU
A society of explorers. About the geography of the WWW, or how to map Web actors and sites by a marketing perspective, or also "the propinquity of the information"...!
Date: 15 Oct. '00
Nickname & Link: GEO

 GLOBAL ZOO WEB /II
Part II. From day one the pets have been used by the marketing of goods and services. Read the history DMLR got straight from the horse's mouth!
Date: 24 Sep. '00
Nickname & Link: CAT

 GLOBAL ZOO WEB /I
Part I. Why is the cow holy for marketers? Values, symbols and plusses are often addressed by animals...
Date: 04 Sep. '00
Nickname & Link: COW

 WILD WILD WEB
The Internet weapons. The new electronic frontier seems to be as the old Far-West, gone through by brave riders and outlaws. Waiting for legal regulation, the do-it-yourself's laying down the law...
Date: 16 Aug. '00
Nickname & Link: KID

 THE BOOK COLLECTOR
On-line books. How and where to find the marketing books over the Net. Suggestions and locations of libraries, publishing companies, known places and some surprises... to hit the books!
Date: 15 Jul. '00
Nickname & Link: GIRL

 GREEN MARKETING
The green philosophy. When the marketing joins the elements of the nature, the products go green. Terms and key words to search for environmentally friendly websites!
Date: 15 Jan. '00
Nickname & Link: GREEN